On January 19, 2012, EFSA published their assessment report on the new Directive EU 1099/2009. According to our vision, Corporate Social Responsibility CSR is probably the most important part of the EU strategy to implement the directive on farm level. Retailers who included animal welfare in their corporate strategy proved that that enforcing this strategy throughout the entire production chain (including farmers) can be extremely successful to underline what their customers demand. By doing so, these pro-active retailers have a bigger impact on implementing animal welfare that branch organizations of veterinary services.


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