In 2013, more than 150 million chicks per year, male day-old chicks are used as high quality and nutritious ingredient on the diet of hundreds of species of wild animals that are held in zoos and breading centers.

In the past 30 years, the use of day-old chicks have been changed, from animal waste to high-end food for birds of pray, cranes and other animals living in zoos and fauna parks around the world. This change has become possible first, after the introduction of techniques to kill the animals without unnecessary stress or pain.

With the use of technology, people daring to think out of the box, and the entrepreneurial courage of only a view people who dared to stick out their neck for animal welfare in a time that it was absolutely not common to do so, the majority of all male day-old chicks that are produced in Europe today are being treated with respect during slaughter, completely in line with the EU directives EU 1099/2009 and EU 1069/2009.

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