Several EU funded studies showed that the concern for animal welfare is one of the factors affecting the consumer’s choice of a product. There is a clear gap between consumer views and the day-to-day practice of killing animals on the farm in this regard. This can lead to public campaigning by welfare pressure groups against the poultry industry, resulting in public outrage with an unpredictable political, financial and economic outcome.

Not only poultry industry will be influenced negatively by consumer reactions in case the farmers would continue to neglect animal welfare in this sense. Therefore, it’s a clear task for animal welfare organizations, consumer organizations, branch organizations and retail organizations to actively support the farmers in their effort to applying Regulation EU 1099/2009.

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